Digital Marketing Portfolio

About Me

First things first - a little bit about me.

When the world shut down in 2020, I found myself needing a creative outlet. I scrolled through Instagram and Facebook day in and day out and enjoyed seeing all the content people were creating and sharing. I came across a woman on Instagram teaching people how to get more views and engagement on their content.

So I made my dogs an Instagram account to test the waters. One of my first reels reached over 30,000 people and that really excited me.

I decided to dive deeper into social media marketing and eventually got a local business to take a chance on me as their Social Media Coordinator in 2021. In 2022, I started a job as the Media and Communications Director at a local church. It was in that position that I finally realized digital marketing is my passion and the career path I desire to pursue. In 2023, I decided to further my knowledge by taking a Digital Marketing Science certification course that includes these topics: social media marketing, email marketing, SEO, SEM, Google Analytics 4, marketing automation, content marketing, marketing plans, and LinkedIn storytelling.

I love how digital marketing marries creativity, numbers, and the latest technology, and I'm thrilled to see where this path will take me!

• Increased church attendance by ~40% on Easter Sunday by developing and implementing a comprehensive marketing campaign, including paid and organic social, email, mailers, and fliers.
• Grew social media reach by 98.5% within 1 quarter by developing graphic templates for more consistent brand messaging.
• Increased engagement by 107% over one month by monitoring and analyzing metrics to determine content types that are the most effective for the audience.